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Privacy Policy

Last updated: 12/04/2025

This privacy policy describes how your personal information is collected, used, and shared when you visit or make a purchase on https://www.couwad.com/ (the “Site”).

Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, your IP address, your time zone, and some cookies installed on your device. While browsing the Site, we also collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

Cookies
To enhance your shopping experience on https://www.couwad.com/, we and our authorized third-party agents use cookies — small data files stored on your device's hard drive. Rest assured, the cookies we and our partners use do not store personally identifiable information. They simply allow us to track your shopping experience and your order while you use our Site. The cookies we may use include:

  • Session cookies: These temporary cookies expire and are automatically deleted when you close your browser. We use session cookies to provide access to content and enable actions requiring a login, such as storing your shopping cart as you navigate from one page to another on https://www.couwad.com/. We recommend using a browser that accepts cookies to avoid having to re-enter information multiple times.
  • Persistent cookies: These cookies generally have a distant expiration date and remain in your browser until they expire or until you manually delete them. We use persistent cookies to better understand usage patterns, which helps us improve the Site for our customers. For example, they can link you to your account or remember your preferences on the Site, but this only works if cookies are enabled. They also help us monitor and maintain information about your use of the Site.
  • Third-party cookies: We allow a limited number of third parties to place cookies through the Site to provide information on the use of the Site, user demographic data, or to deliver relevant advertisements. These third parties may collect information about your online activities over time and across different websites when you use our Site. For example, we may use Google Analytics to analyze Site usage. Google Analytics generates a cookie to track your activity, which Google uses to compile reports on website activity for us and provide related services. Google may use part of your IP address to identify its cookie, but this may or may not be linked to other data held by Google.

We may also allow third-party service providers to place cookies for analytical or marketing purposes. We have no control over the use of these cookies by these third parties or the information resulting from them, and we are not responsible for their actions or policies. By using our Site, you consent to cookies being placed on your computer or device as described.

If you do not wish to receive cookies, you can configure your browser to refuse all cookies, allow only cookies from "trusted" websites, or accept cookies only from sites you are currently visiting. Unless you have adjusted your browser settings to refuse cookies, our system will place cookies when you log in and use the Site.

Refusing cookies may limit system performance and cause malfunction or unavailability of certain Site features. For more information about cookies, visit www.allaboutcookies.org/manage-cookies Or www.aboutcookies.org.

We do not use technology that recognizes a "Do Not Track" signal from your web browser.

To improve your experience and purchases on the Site, we or our service providers use cookies (small text files stored in your browser) or web beacons (electronic images that count users viewing content and accessing specific cookies) to collect aggregated data.

Some cookies we use are essential for navigating the Site and using features such as registration, account creation, and login. We also use cookies to collect and record information about your choices on the Site to personalize the experience for our visitors. These include:

  • Necessary cookies: Essential for the operation of the Site, they cannot be disabled in our system. They are set in response to actions such as setting privacy preferences or logging into your account.
  • Analytical cookies: They allow us to count visits and traffic sources, helping us measure and improve the performance of the Site. They show us which pages are the most and least popular and how visitors navigate the Site.
  • Marketing and retargeting cookies: Defined by our advertising partners, these cookies can create a profile of your interests to display relevant ads on other sites. They do not directly store personal information but uniquely identify your browser and device. Disabling them results in less targeted ads.

You can manage or block cookies, but this may affect system performance and your user experience, potentially limiting access to certain parts of the Site.

Log files:
"Log files" track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referral/exit pages, and timestamps.

Web tags, tags, and pixels:
"Web beacons", "tags", and "pixels" are electronic files used to record information about how you navigate the Site.

Additionally, when you make or attempt a purchase on the Site, we collect certain information about you, including your name, billing address, shipping address, payment information (e.g., credit card numbers, Apple Pay, Google Pay, Klarna, etc.), email address, and phone number. We refer to this as "Order Information."

In this privacy policy, "Personal Information" refers to both Device Information and Order Information.

How we use your personal information
We primarily use the Order Information we collect to fulfill orders placed through the Site (for example, processing payment information, arranging shipping, and providing invoices/order confirmations). We also use the Order Information to:

  • Communicate with you;
  • Check orders for any potential risk or fraud;
  • Provide information or advertisements about our products or services, in accordance with your preferences.

We use Device Information to detect potential risks and fraud (particularly your IP address) and to improve and optimize our Site (for example, generating analytics on customer navigation and interaction, and evaluating the success of marketing campaigns). We also personalize the Site and marketing activities based on your usage preferences, such as the device used.

Sharing your personal information
We share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our online store — learn more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to understand how customers use the Site — learn more about Google's use of your Personal Information here: https://www.google.com/intl/fr/policies/privacy/. You can disable Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or any other legal request for information, or to protect our rights.

Behavioral advertising
As stated, we use your Personal Information to provide targeted advertisements or marketing communications that may interest you. To learn more about how targeted advertising works, visit the Network Advertising Initiative's educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can unsubscribe from targeted advertising via:

Do not follow
We do not change the data collection or usage practices of our Site when we detect a "Do Not Track" signal from your browser.

Your rights
If you are a resident of the European Union, you have the right to access the Personal Information we hold about you and to request its correction, update, or deletion. To exercise this right, contact us using the details below.

For EU residents, we process your information to execute contracts with you (for example, orders placed through the Site) or to pursue our legitimate business interests as stated above. Please note that your information may be transferred outside of Europe, including to Canada and the United States.

Data retention
When you place an order through the Site, we keep your Order Information in our records unless and until you request its deletion.

Modifications
We may update this privacy policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Minors
The Site is not intended for persons under the age of 16.

Contact us
For any questions regarding this privacy policy, contact us at:

Email : support@Couwad.com
Address: MEDIANEXT AD LIMITED, 48 Lausanne Road, London, N8 0HN, United Kingdom