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Privacy Policy

Last updated: 12/04/2025

This privacy policy describes how your personal information is collected, used, and shared when you visit or make a purchase on https://www.couwad.com/ (the "Site").

Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, your IP address, your time zone, and some cookies that are installed on your device. As you browse the Site, we also collect information about the web pages or individual products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as "Device Information".

We collect Device Information using the following technologies:

Cookies
To enhance your shopping experience on https://www.couwad.com/, we and our authorized third-party agents use cookies — small data files that are stored on your device's hard drive. Rest assured, the cookies that we and our partners use do not store personally identifiable information. They simply allow us to track your shopping experience and your order while you use our Site. The cookies we may use include:

  • Session Cookies: These temporary cookies expire and are automatically deleted when you close your browser. We use session cookies to provide access to content and enable actions that require a login, such as storing your shopping cart as you navigate from page to page on https://www.couwad.com/. We recommend using a browser that accepts cookies to avoid having to re-enter information multiple times.
  • Persistent Cookies: These cookies generally have a long expiration date and remain in your browser until they expire or until you manually delete them. We use persistent cookies to better understand usage patterns, which helps us improve the Site for our customers. For example, they may link you to your account or remember your preferences on the Site, but this only works if cookies are enabled. They also help us monitor and maintain information about your use of the Site.
  • Third-Party Cookies: We allow a limited number of third parties to place cookies via the Site to provide information about Site usage, user demographics, or to serve relevant advertisements. These third parties may collect information about your online activities over time and across different websites when you use our Site. For example, we may use Google Analytics to analyze Site usage. Google Analytics generates a cookie to track your activity, which Google uses to compile reports on website activity for us and provide related services. Google may use part of your IP address to identify its cookie, but this may or may not be linked to other data held by Google.

We may also allow third-party service providers to place cookies for analytical or marketing purposes. We have no control over the use of these cookies by these third parties or the information resulting from them, and we are not responsible for their actions or policies. By using our Site, you consent to cookies being placed on your computer or device as described.

If you do not wish to receive cookies, you can configure your browser to refuse all cookies, allow only cookies from "trusted" websites, or accept cookies only from the sites you are currently visiting. Unless you have adjusted your browser settings to refuse cookies, our system will place cookies when you log in and use the Site.

Refusing cookies may limit system performance and result in malfunction or unavailability of certain features of the Site. For more information about cookies, visit www.allaboutcookies.org/manage-cookies or www.aboutcookies.org.

We do not use technology that recognizes a "Do Not Track" signal from your web browser.

To enhance your experience and shopping on the Site, we or our service providers use cookies (small text files stored in your browser) or web beacons (electronic images that count users viewing content and accessing specific cookies) to collect aggregated data.

Some cookies we use are essential for navigating the Site and using features such as signing up, creating, and logging into your account. We also use cookies to collect and store information about your choices on the Site to personalize the experience for our visitors. These include:

  • Necessary Cookies: Essential for the operation of the Site, they cannot be disabled in our system. They are set in response to actions such as setting privacy preferences or logging into your account.
  • Analytical Cookies: They allow us to count visits and traffic sources, helping us measure and improve the performance of the Site. They show us which pages are the most and least popular and how visitors move around the Site.
  • Marketing and Retargeting Cookies: Set by our advertising partners, these cookies can build a profile of your interests to show relevant ads on other sites. They do not store personal information directly but uniquely identify your browser and device. Disabling them results in less targeted advertising.

You can manage or block cookies, but this may affect system performance and your user experience, potentially limiting access to certain parts of the Site.

Log Files:
"Log files" track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.

Web Beacons, Tags, and Pixels:
"Web beacons", "tags", and "pixels" are electronic files used to record information about how you navigate the Site.

Additionally, when you make or attempt to make a purchase on the Site, we collect certain information about you, including your name, billing address, shipping address, payment information (for example, credit card numbers, Apple Pay, Google Pay, Klarna, etc.), email address, and phone number. We refer to this as "Order Information".

In this privacy policy, "Personal Information" refers to both Device Information and Order Information.

How we use your personal information
We primarily use the Order Information that we collect to fulfill orders placed through the Site (for example, to process your payment information, arrange for shipping, and provide you with invoices/confirmations of your order). We also use the Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud;
  • Provide you with information or advertising relating to our products or services, in accordance with your preferences.

We use Device Information to screen for potential risk and fraud (in particular, your IP address) and to improve and optimize our Site (for example, by generating analytics on customer browsing and interaction, and evaluating the success of our marketing campaigns). We also personalize the Site and marketing activities based on your usage preferences, such as the device used.

Sharing your personal information
We share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/fr/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information, or to protect our rights.

Behavioral Advertising
As described above, we use your Personal Information to provide targeted advertisements or marketing communications that we believe may be of interest to you. To learn more about how targeted advertising works, visit the Network Advertising Initiative's educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising via:

Do Not Track
We do not alter our Site's data collection or use practices when we see a "Do Not Track" signal from your browser.

Your Rights
If you are a resident of the European Union, you have the right to access the Personal Information we hold about you and to request that it be corrected, updated, or deleted. To exercise this right, please contact us using the contact details below.

For EU residents, we process your information to fulfill contracts with you (for example, orders placed through the Site) or to pursue our legitimate business interests as described above. Please note that your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention
When you place an order through the Site, we will maintain your Order Information in our records unless and until you ask us to delete it.

Changes
We may update this privacy policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Minors
The Site is not intended for individuals under the age of 16.

Contact Us
For any questions about this privacy policy, please contact us at:

Email: support@Couwad.com
Address: MEDIANEXT AD LIMITED, 48 Lausanne Road, London, N8 0HN, United Kingdom